TikTok is introducing a fresh option that permits them to cut down on the amount of AI-made content appearing in their timelines. This move comes as the platform announced that it currently hosts more than 1 thousand million AI videos.
Testing and Rollout
The new functionality is being tested over the next few weeks before a widespread launch. This advancement coincides with a surge in AI content, fueled by new AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding video streams on a competing service only show clips produced artificially. A considerable share of this material is considered mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently illogical or dreamlike.
Our research shows that many people appreciate content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to give people the option to adjust the amount of that, according to their own likes,” commented a spokesperson.
Scale of AI Content
The platform shared that there are now 1.3 billion videos on its app tagged as artificially created. In total, over 100 mn media items are submitted to the app each day, making AI-generated material a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of reduce or increase the amount of AI content they view by using the content preference feature in the platform and picking the AI content topic. Additional categories that can already be modified under the setting include news, style, beauty, and movement.
Content Labeling and Policies
TikTok’s guidelines oblige users to identify convincing AI-generated content, and it prohibits harmful deepfakes of celebrities or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be removed under its community policies.
Additionally, the platform will now attach an “AI-made” watermark to content made using its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This step is intended to deter users from trying to evade the labeling process.
Responsible AI Funding
The platform is furthermore launching a $2m AI literacy fund for specialists and institutions to create learning resources about using AI responsibly. This program will benefit educational bodies dedicated to teaching programming and robotics.
Platform Protection
The video-sharing app has supported its moderation strategy, amid discussion over intentions to lay off hundreds of content moderators in Britain. The company is set to cut hundreds of positions in its content moderation team in London, with trade unions and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A senior executive clarified that people-led review would remain essential, but artificial intelligence can shield workers by eliminating the most graphic content prior to it gets reviewed by people. The company announced a notable drop in disturbing and violent content handled by safety staff over the last 12 months due to the use of its AI tools.
We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to unsafe media as swiftly, which is why a significant AI assistance is proving valuable operate efficiently.”
